September 26, 2016
So you finally have a website for your business up and running. What’s the next step? It’s unfortunately not as easy as simply putting it up and waiting for visitors to pour in. You have to implement something called search engine optimization – or SEO – to make sure people find their way to you. With SEO, you will enjoy the following benefits:
1 – More Traffic
When implemented properly, SEO helps your website show up as high as possible on relevant search results on the likes of Google, Yahoo, and Bing. Showing up as close to the top as possible is very important, because people rarely click beyond the first page of results. If you think about your own internet usage, you should know all too well how true that is.
When people search for whatever products or services you’re offering, SEO makes sure they’ll find your website before the ones owned by your competitors. There are also other aspects of SEO such as proper usage of title, image, and layout optimization that will make sure people are likely to stay on your page for as long as possible after getting there. More eyes on your site means more bodies coming through the door and more business overall.
2 – Affordable Marketing
SEO can be viewed as inbound marketing, and it is much cheaper and easier to maintain than traditional methods. Once you pay to have it set up, the residual effects are much longer lasting. Whereas traditional marketing means such as reliance on print media or TV commercials could continue to serve you well, you won’t have to rely on them as much if your website ranking and corresponding social media presence are in good shape. Studies suggest that businesses relying upon the internet for their marketing spend as much as 60 percent less than those still dedicated to doing things the traditional way.
3 – Easy Access To Useful Analytics
With a good SEO team on your side, you’ll have access to useful analytics that show exactly how well you’re tracking with visitors in relation to what exactly they’re looking for. You can continually readjust your marketing tactics to have the most effective means of appealing to new customers. You can even keep track of statistics like these through free tools such as Google Analytics.
If you’re running a business without a website, you’ll never be able to see exactly what lead a customer to you. The many tracking tools that search engine optimization can provide you will give you this and so much more. There’s no better way to understand your customers and what they’re looking for from you. With all of this at your disposal, you can improve the effectiveness of your business tenfold.
September 26, 2016