| Teleclass
Transcript [ONLY] Price: $2.99 Audio
Cassette + Supplemental Notes Price: $4.99 Availability:
Digital download or on audio cassette tape. Click
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now. Edition:
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When
the media calls, don't be caught without an answer! This popular training seminar
is now available in digital and audio formats. By reading the transcript or listening
by audio cassette, small-business owners learn: How
to prepare yourself or your company executive team prior to the interview by following
our "Reporter Research Checklist" What
to say to the media and when to say it; and what reporters mean by "on the
record" and "off the record." How
to ask questions to keep control of your interview, and the Three Questions one
should never ask the Media and why! Why
follow up after the interview is so important -- and we don't mean calling the
reporter to find out when the interview will air or will be published!
In
her previous career as a corporate PR Coordinator, Carolyn has conducted successful
media trainings for senior-level management -- including company CEOs, presidents,
vice presidents and department directors. She has secured interviews and placed
stories in such publications as the Chicago Tribune, Forbes, Wired
News, and just recently, Working Mother and CNN International.
Reporters describe her style as extremely personable, yet sharp, thorough and
attentive. She understands what reporters want and how to give it to them, and
she'll teach you how to do the same! |
